Technological fascination and reluctance: gendered practices in the smart home

Smart home technology (SHT) is becoming more widespread, implemented to enhance convenience as well energy flexibility and efficiency. heating, lighting, security entertainment systems are affecting social practices the use of in different ways. This paper explores differences competences, meanings forms knowledge involved performance (gendered) household based on two Danish qualitative studies user groups: SHT frontrunner households (n = 15) less tech-interested 12). The former had incorporated a broad range smart technologies, e.g. vacuum cleaners, lighting systems, while latter were primarily engaged with heating systems. In households, internal competences between men women apparent than tech interest. A clear division traditional digital housekeeping that reinforces gender inequality. Evidence shows variation how part gendered everyday practices; changes induces new ways performing can involve Thus, it necessary consider ideas behind technology. Policy relevance Strategies policies for green transition Denmark European Union include digitalisation consumption households. will induce reconfigurations potentially entailing both has often been contested space, relating roles, inequality labour. by creating gap housekeeping. To avoid potential reinforcement within home, promotion development needs account differences. Actions industry would housekeeping, showing an awareness varying vision its users.